Katie Flockart, founder and director of Flock & Co, leads a dynamic and process driven team who are admired for their ability to seamlessly create the extraordinary.

About Flock & Co

We are passionate about bringing people together for rewarding and unforgettable experiences that deliver on purpose and cultivate memorable moments and lasting connections.

Flock & Co is known for its nimble workforce of specialists and its ability to scale up or scale down to deliver the needs of its clients. No event is too big or too small. We bring clarity to your ideas to bring your vision to life. We operate effortlessly, with proven process and precision, and we always do it all with a lot of fun along the way.

Flock & Co was founded by Katie Flockart following more than 20 successful years as co-founder and co-director of MiNC Events.

As a reputable event industry leader, Katie has led large teams to produce projects for some of Australia’s most recognised major events on behalf of some of the nation’s most established brands, with clients including News Corporation, Herald & Weekly Times, Victoria Racing Club, Melbourne Racing Club, Geelong Racing Club, Myer, the Australian Grand Prix Corporation, SAP, Forest and Wood Products Australia, Bluesfest Melbourne and The Kitchen Group.

Alongside work in the not-for-profit sector with the Good Friday Appeal, Robert Connor Dawes Foundation, Maddie Riewoldt’s Vision and Reclink Australia.

At Flock & Co, we are driven and passionate about working collaboratively, and excel at simplifying life for our clients.

About Katie Flockart

As founder and director of three businesses, Flock & Co, Flockart Advisory and MiNC Events, my expertise is diverse. I have extensive experience working in the fields of business strategy, operational and cultural change programs, partnerships, event management, activations, creative design, marketing, communications, media and public relations, and talent management programs.

For more than 25 years I have enjoyed both in-house and agency opportunities delivering for a broad network of clients and contacts within the sports, tourism, education, horse racing, transport, life sciences, motor sport, media, fashion, and celebrity industries.

I have had the privilege of leading large teams to produce projects for some of Australia’s most recognised major events on behalf of some of the nation’s most established brands.

“I am passionate about bringing people together for rewarding and unforgettable experiences that deliver on purpose and cultivate memorable moments and lasting connections. I am driven by creating this positive culture in all that I do.”

— Katie Flockart, Founder & Director | Flock & Co

Covid bought about the inevitable ‘pivot’ in my career when the events industry came to a relative halt. It opened to the door to the establishment of the Flockart Advisory. As founder and director, I was able to transition my events operational and experiential experience to develop a model for building productive and profitable businesses through progressive operations and empowering teams. Through our programs, we work with boards, CEOs and teams to review and realign organisational structure, operations and culture.

Earlier in my career, I held the role of Marketing Manager for Hockey Australia for the 2000 Olympic campaign; and senior marketing roles for the Melbourne Racing Club (formerly Victoria Amateur Turf Club), and Wrights, all while voluntarily managing multiple charity events.

I am a highly passionate and motivated person, who operates with a hands-on, process-driven, and team-focused approach. My core strength is to bring vision from a simple idea to create a blueprint which delivers fresh concepts, refined processes, and exemplary execution for all projects.

I am known among colleagues, family, and friends as a passionate sports enthusiast – all sports bring me great joy. I have an active involvement in health and fitness areas of life; individually, as a parent and as a volunteer.

At Flock & Co, I am able to share the culmination of many years of experience with my passion for creativity, innovation, a team culture and bringing people together to connect for a common purpose.

Book a complimentary consultation

To find out how we can bring your event to life, book a complimentary consultation today.

Our team looks forward to meeting you.